But now it's ready to take the next big blue balenciaga bold leap, asserts Batra, adding that Fila has reloaded a very high style quotient in its products as it gets ready to switch gears. "We bring fashion to sports and sports to fashion," he says. Present in India since 1970s, Fila has seen sedated growth compared to its much illustrated contemporaries like Adidas and Puma. Last March, German biggie Adidas became the first sportswear brand in India to cross the Rs 1,000-crore revenue mark. The same fiscal, Fila posted a modest Rs 125 crore. "We are likely to post 40 percent more revenue over last fiscal," says Batra, who didn't want to share the bottomline but claims to be profitable.

Last year, private equity fund Paragon Partners reportedly invested Rs 75 crore in Cravatex. Growth in balenciaga runners slow motion, explains Batra, has to do primarily with the kind of business structure that Fila had in India. Till 2013, Cravatex, a distribution platform for lifestyle, sports and wellness products, was a working short-term partner. "In 2013, the company entered into a long-term deal," informs balenciaga socks Batra, explaining why a change in business structure would have a direct impact on the fortunes of the brand. With a short licence, he lets on, one never really looks at growing top line.

We are well placed to cross Rs 500-crore mark over the next few years. The target is a no-brainer, says 31 year old. Fila, reckon marketing experts, is not only well-placed to play the catch-up game, but can also stump its rivals. In spite of the fact that Fila frittered away the first-mover advantage, it balenciaga for men has gained the wisdom by rebooting the India strategy at the right time. "It was fortunate to not join the mad race of sprinting in India, and thereby burning cash," says Ashita Aggarwal, head of marketing at SP Jain Institute of Management and Research. The task now, Aggarwal points out, is to be more aggressive: "Now it must convert the massive mindshare into market share.

Due to its overnight-success, the brand Fila made sure that the Disruptor 2's younger brother was made available in both men's and women's sizes. The Fila Disruptor 3 men's design can be copped from size 7 to 13 while the women's are offered from 5 to 11. Heel loops are positioned at the rear part of the collar, and the tongue also acts as a pull tab for a more relaxed slip.Originally an athletic shoe, the Fila Disruptor 3 spreads its appeal through platforms of style. Dad shoes were a hit not only for women but also for the boys, and this sneaker was a perfect tool balenciaga sock for accentuating the fad.

Some of the products also demand premium value due to its higher brand value. The major advantage of Fila is to have lower pricing and provide high quality products making it more affordable to the consumers. Fila products possess a value based pricing model for its products.Fila has established its presence in eleven countries through its offices. Fila products are generally sold through sports stores selling different brands and its exclusive stores at major cities across different countries. The presence of subsidiaries, distributors and licensees play a major role in distribution of Fila products worldwide.