ÿþRecently, it was reported that the world's second adidas eqt largest sports company Adidas would shut down the only one of its own factory in Suzhou in October this year. Adidas officials confirmed this message to reporters yesterday, but it stressed that Adidas still have over 300 cooperation industries in China, the shutting down will not influence the production, closing factories is based on the consideration of the strategy of re-integrate global resources.

On the other hand, they are facing the consumer market pressure. "Especially Adidas, as the first class sponsor for the Olympic Games, originally this year's London Olympics brings the inertia boom season of consumption, but European and American adidas sneakers market demands downturned , wishful thinking is difficult to be fired." Normal 7.8 Å false false falseThe latest news revealed that Adidas, which ranks the second in sporting goods companies in global market would close its adidas running shoes only factory in Suzhou in domestic market.

However, it's not an incident but more of a trend. As early as three years ago when the global economic crisis broke out, Nike closed its last factory in China to reduce the "luggage" in China. If compare Nike and Adidas these multinational giants to "migratory birds", it's natural for them to leave, because now here is no longer lush trees, the land is adidas neo no longer fertile, either. Nevertheless.

Notably, the "integration strategy" Adidas referred to also appeared in Nike's official statement in China. Nike once announced the closure of the only footwear production facility owned by it in March 2009: Taicang factory when Nike claimed in the interview of South reporters that its purpose was to promote the long-term purchasing conformity strategy and streamline supply chain at a further step.In fact.

In 1975, Nike's producing lines in Japan were transferred to the relatively low-labor -costs places in Korea and Taiwan. In the 1980 s, and for the same reason, Nike's main producing lines were transferred to Fujian and Guangdong. In recent years, with the rising of Chinese labor costs, it adidas nmd womens targets at the lower labor costs in Southeast Asia.The apparel industry independent analysts Liao Jierong thought that from the transaction structure of stakeholders, this "fickle" of Nike and Adidas was normal.

However, in the eyes of some observers who focus on the transformation and upgrading on domestic intensive manufacturing industry, most of the "baits" in China which attracts these "migratory birds" are based on the cheap labor, and this situation will sooner or later change with the development of national economy and living standard.According to the reply of Adidas headquarters, "To close the factory is for the re-integration of global resources".