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The type of fabric used to upholster your parsons chairs is not the only choice you have to make when deciding how you want your chairs to look. The way the chair is upholstered is also an important decision. Some parsons chairs feature only upholstered seats and backs, allowing the legs of the chair to show. More often than not, the legs of parsons chairs feature the cabriolet or Queen Anne styles, although other styles are available. There are also parsons chairs that feature "skirts" which drape to the ground and cover the chair's legs. If you want skirts on your chairs, you should determine whether you prefer a straight skirt or a skirt with trim.

Parsons chairs have been a long-standing formal seating tradition for many generations. If you want to entertain your guests with impeccable grace and style Cheap Yeezy Boost 350 V2 True Form NZ , parsons chairs are an absolute must.
The 6 C?s of Marketing Unleashed Marketing Articles | September 25, 2006
Okay, so we have all learned about the 4P?s of marketing in undergrad: Product, Place, Price and Promotion. If not, you can open up one of your old marketing text books Cheap Adidas Yeezy Boost 350 V2 Lace Reflective NZ , blow off the dust and read about it there. The 6 C?s, however, is a not a concept that replaces the 4?Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing.


Okay, so we have all learned about the 4P?s of marketing in undergrad: Product, Place Cheap Adidas Yeezy 350 Boost V2 Sesame NZ , Price and Promotion. If not, you can open up one of your old marketing text books, blow off the dust and read about it there.


CUSTOMER


In this day and age, a company?s marketing strategy needs to be customer focused. It?s about understanding the target consumer; their wants, needs and motivations. Not as demographics, psychographics or any other graphics Cheap Adidas Yeezy Boost 350 V2 Beluga 2.0 NZ , but as real people. Its understanding why customers do what they do (or don?t do),when they do it and why they do it. Such knowledge is critical in marketing since having a strong understanding of buyer behavior will help shed light on what is important to the customer.


CONSISTENCY


Companies need to maintain consistency in their message; a practice called integrated marketing communications ? from packaging and advertising to sales promotion and publicity. This will maintain and reinforce a brand?s personality and image in a real life context and avoid doing something brainless like changing the distinctive color of the UPS truck to orange.


CREATIVITY


Creativity is imperative to attract attention in a world cluttered with thousands of messages. Creativity means laying aside the rules, and engages in out-of-box thinking so that marketers can reach beyond logic and structure and tap into their imaginations.

Creativity Informs: Marketing?s responsibility to inform is greatly enhanced by creativity. Creativity makes marketing more vivid, and many researchers believe vividness attracts attention, maintains interest, and stimulates consumers? thinking. Creativity Persuades: The ancients Greeks created legends and myths about gods and heroes -symbols for humankind?s instinctive longings and fears ? to influence human behavior and thought. Today?s marketers are doing the same thing; they are creating new myths Cheap Supreme x Adidas Yeezy Boost 350 V2 Teach Red NZ , heroes and symbols like Ronald McDonald, the ?Can You Hear Me Now? guy from Verizon, and more recently the Gecko from Geico Insurance. Creativity Reminds: Imagine using the same invitation, without any creativity, to remind people to try a particular product everyday for a month. The invitation would become stale very quickly. Only creativity can transform boring reminders into interesting, entertaining marketing communications. Nike is proof. Several commercials in a Nike campaign never mention the company name or even spelled it out on the screen. Each communication told a story. And Cheap Men's Adidas Yeezy Boost 350 V2 Triple Black NZ , the only on-screen cue identifying the sponsor was a single ?swoosh? logo inscribed on the final scene.

CULTURE


All marketing communications needs cross-cultural research to be able to succeed. It?s simple to see things from your own perspective, assuming that everyone else in the world thinks exactly like you and should understand what's so great about your product or service. One of the most famous examples is Coca Cola translating the name into Chinese without back-translating it ("bi. Cheap Jerseys Cheap Jerseys Cheap Jerseys Online Cheap NFL Jerseys Cheap Jerseys Online Cheap Baseball Jerseys Wholesale Jerseys Cheap NCAA College Jerseys Wholesale Jerseys China Wholesale Authentic NHL Jerseys